Privacy Policy — Ladies for Ladies

1. Information We Collect

When you register and use our services we may collect the following personal information:

Full name: Used to identify you and personalize service (e.g., driver assignment, receipts).
Phone number: Used for account verification, two-factor authentication, booking communication, and driver contact.
Email address: Used for account creation, password recovery, transactional messages (receipts, booking confirmations), and support.
Password: Stored securely in hashed form; used to authenticate you to the service.
Address: Optional or required depending on booking: used for pickups, billing, and service availability.
User locations (real-time and historical): We collect location data if you allow it to enable booking, match you with nearby drivers, provide navigation, and show trip status. Location data may include precise GPS coordinates when using trip features.

2. How We Use Your Information

Provide and manage services: process bookings, dispatch drivers, enable navigation and payments.
Communication: send confirmations, receipts, status updates, account and security messages.
Safety & support: verify identity, investigate incidents, and provide customer support.
Analytics & improvement: analyze service usage to improve matching, routing, driver performance, and app features (dashboard and analytics)
Fraud prevention & compliance: detect abuse, prevent fraud, and comply with legal obligations.

3. Legal Basis for Processing (where applicable)

We process personal data where necessary to:

Fulfill our contract with you (to provide bookings and related services).
Comply with legal obligations.
Protect the vital interests of users and others (safety during trips).
Perform our legitimate business interests (improving services, preventing fraud), balanced with your privacy rights.

4. Sharing & Disclosure

We may share personal information in the following ways:

With drivers: to facilitate pickups and drop-offs (name, phone, pickup/drop address, or location as needed).
Service providers: payment processors, SMS/email providers, cloud hosting and analytics providers who process data on our behalf under contract.
Legal requests: when required by law, regulation, or legal process.
Business transfers: in connection with a merger, sale, or asset transfer — with notice to affected users where appropriate.

We do not sell your personal information to third parties for their direct marketing.

5. Location Data — Important details

Location collection is critical to the core functionality of the app:

Real-time location: used while a trip is active to route drivers and show trip progress. This requires your explicit permission.
Stored locations: we may retain trip origin/destination and other location metadata for operational, billing, fraud prevention, and analytics purposes.
You can disable background location access in your device settings, but disabling may limit trip features.

6. Security

We implement reasonable technical and organizational measures to protect personal information. Examples:

Password hashing and secure authentication methods.
Encrypted communications (HTTPS) between app and servers.
Access controls and logging for internal systems (control center, driver management, trip management)

However, no method of transmission or storage is 100% secure. If a security incident affects your data we will notify you as required by law.

7. Data Retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention examples:

Account information: retained until you delete your account plus a short retention for backups and legal obligations.
Trip logs and receipts: retained for operational, billing and compliance purposes (e.g., 2–7 years depending on local law).

8. Your Rights

Depending on your jurisdiction, you may have rights such as:

Access the personal data we hold about you.
Request correction or deletion.
Object to or restrict processing (including location processing where applicable).
Receive your data in a portable format.

To exercise rights, contact us (see Contact section below). We may ask for identity verification before fulfilling requests.

9. Children

Our services are intended for adults. We do not knowingly collect personal information from children under 13 (or a higher age where required by local law). If you believe we have collected a child's information, contact us to request deletion.

10. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. When we make material changes we will provide notice via the app or email and update the "Last updated" date above.